Last night I attended big final event on the Life Ride tour. A tour that began in Milwaukee and went all the way to New York. This wonderful event is the culmination of a 5 year partnership between Kiehl’s and amFAR and their efforts to raise money for AIDS research. In fact you can go to their stores and purchase product right now and part of the proceeds will go towards AIDS research. Make sure to ask at the Kiehl’s counter for more information!
In light of the tragedy on Monday, I think what this world needs is a little bit of hope and happiness. And this event had happiness written all over it.
First they stopped at the Kiehl’s flagship store on East 13th St. A store that has been there for over 100 years. I got the chance to meet Chris Salgardo, the president of Kiehl’s and hear him speak about a cause that is of great importance not only to him, but to so many of the other riders. I also had the chance to chat with a personal favorite, Katee Sackhoff (nerd royalty and BSG alumni.)
After that the riders headed over to the meatpacking district for the big final party. Where Mary J Blige made a quick appearance.
Kiehl’s sure knows how to throw a party. From grilled cheese food trucks to a pie bar to airbrush tatoos, this event was pure, unadulterated fun and hey… it was all for a wonderful cause as well!