Last night I was invited by Grace Kelle from Lean Girl’s Club to Under Armour’s fashion week event and campaign unveiling at the Hudson Mercantile rooftop.
We were generously provided with Under Armour gear from sports bra to shoes so we’d be equipped for the workout that awaited us up on the roof. By providing each girl with a unique styling of products, the event quickly became a fashion show of Under Armour’s product line, which is fun and fits many different body types.
Our workout began at 6:30 led by Natalie Uhling from NUFIT. And did she ever kick our asses into gear! 10 mins into the workout and we were all pouring buckets of sweat. But there could not have been a more lovely night for this event. With a gorgeous sunset as the back drop to Natalie’s soul baring, high intensity workout, I have to say… it made me work a little harder. She incorporated a mixture of cardio, boxing, basketball drills and toning. And today I feel every muscle God put in my body and it feels good!
After that Under Armour debuted their new campaign starring the powerful and beautiful Gisele Bundchen. Take a look at it here.
By then we had earned the cocktails and appetizers provided. And we all had a chance to mingle and meet other bloggers. I had the privilege to meet Sam Emrich from Catching Dragonfly, Patranila from The Patranila Project, Jen from Deesse Magazine, La Petite Blog, Abiola Abrams from Sacred Bombshell Living and Evann Clingan from her blog and we all broke out into a lovely impromptu dance party!
The best part is Under Armour is striving towards ethically produced and sustainable products. One of the principles they claim to stand on is integrity with a commitment to creating a product that is made without the use of slave labor, child labor or harsh working conditions. Additionally they use recycled plastic in the production of some of their products and also have started a line of Green Armour as well. Their code of conduct can be found here.
All in all it was an amazing night of sweat, food, friends and empowerment! Thanks to Grace for bringing me along and thanks to Under Armour for providing such a wonderful fashion week experience!
